September 05, 2010 | 14:00 EDT

Introduction

Once a luxury, conferencing is now an essential business tool that saves organizations millions of dollars annually. Like telephony, email and networking before it, conferencing is moving along an evolutionary technology path: From contracted service administered by specialty providers to integrated tool supported by in-house technology.

Conferencing technology is well developed, standardized and inexpensive. Yet the cost of conferencing has ballooned for many organizations with increased service usage. These factors converge to form a technology-adoption inflection point: Conferencing is no longer just for innovators and early adopters, but has been adopted as a mainstream tool.

Organizations are ready for in-house solutions’ reduced costs, superior security and high degree of integration.

  • Reduced costs: One-time fee versus pay per minute for each audio conferee and monthly fees for each web conferee.
  • Security: In-house applications and all conferencing materials are inside the organization’s firewall rather than on the public internet
Integration: In-house conferencing integrates easily with enterprise applications and user work processes for conferencing on-demand, anywhere, anytime.